Michael Benford // Creative Strategist. Brand Designer. Photographer. Influential Leader.

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Mercedes-Benz Stadium logo recognized as 1 of 13 best stadium logos in the world

Our team was honored to share our process with writer Tim Newcomb for his recent article When Stadium Design Bleeds Into Logo Design, which explores when creative teams and agencies leverage the stadium's unique architecture to develop the identity system for the venue. Read the full article here