I help brands make authentic connections with their fans through shared culture, passion, and pride.
I've composed large-scale creative strategies, orchestrated numerous creative teams on multi-year branding projects, and worked with partners to build and enhance value for entertainment brands and influencers – from building massive fanbases for "startup" brands like the wildly popular Major League Soccer (MLS) franchise Atlanta United FC and the award-winning Mercedes-Benz Stadium to connecting legacy brands like the National Football League's (NFL) Atlanta Falcons and the U.S. Soccer Federation (USSF) to their next generation of followers.
I've harmonized partnerships with major leagues, teams, and brands, including the NFL, MLB, and MLS, and big brands like Nike, WarnerMedia, AT&T, Mercedes-Benz, Coca-Cola, and American Family Insurance.
I consistently synchronize key business objectives with the fan's culture, passion, and pride, including a recent NFL uniform and brand identity refresh when my team drove over $1.6M in new revenue in just six days.
I've designed holistic campaigns across digital and traditional platforms, developed groundbreaking experiences spanning grassroots partnerships and immersive destinations, and built ravenous fanbases before there was even a product to sell.
I care deeply about human interactions and helping brands make authentic connections with their fans.
People are a passion of mine, whether that manifests itself in the way I've led my teams, nurturing young designers and prioritizing their professional development, building brands that people love, or ensuring we live up to the passion of our team's fans.
Over the past few years, I have traveled to Cuba and China with my camera to gain new insights and perspectives on visual storytelling and uncover new sources of inspiration to bring back to my organizations and teams.
My experience has allowed me to speak to industry creatives in forums like AIGA, Creative Circus/Miami Ad School, and the Full Sail Center for the Media Arts. The impact I have is truly what fuels me and has earned me an induction to the Full Sail Center for the Media Arts Hall of Fame.
Here’s the fun stuff.
Case Studies
If theres an area of my background you’d like to know more about or don’t see here, let’s schedule some time to talk and I’d be happy to curate samples that illustrate how my experiences can translate to your brand.
Sports Photography
Early in my career as a designer, I recognized photography as a powerful storytelling tool to connect with fans. On Sundays, I traded in my cozy press box seat for the sidelines to capture and share the NFL's exciting and emotional moments.
Travel Photography
I believe it is important to unplug, embrace the unfamiliar, and open ourselves to be influenced by something, someone, and somewhere new. I recently traveled to Cuba and China – wiping my palate clean, in a sense to see the world through a different lens.