AMBSE Mercedes-Benz Stadium Design Reel

This reel features some of the work produced for Mercedes-Benz Stadium by my in-house creative team for the opening of MercedesBenz Stadium The work spans naming rights identity design, branding for premium spaces and concession, environmental graphics in the concourses, sponsor activation zones, and locker rooms, way-finding, concessions, iptv, halo board content, food and beverage packaging and the Official Team Retail Store.