We Gon’ Shine MLS Cup Championship Campaign.
Client: Atlanta United FC
Scope: Campaign Treatment / Logo Development / Messaging
In Atlanta United’s sophomore season the team was poised to make another playoff run with hopes of bringing a championship to the city of Atlanta. We wanted to reenergize the city as the team embarked on its historic MLS Championship appearance.
Challenge
Our objective was to develop a unique playoff micro campaign and treatment to signify the significance of the post season.
Solution
A visual treatment that builds on the familiarity of the seasons Red, Black and Bold campaign while leveling up the confidence and swagger within our messaging and visuals to support the escalated intensity of the MLS playoffs.
Throughout an electrifying season, powered by the passion of the people and the focus of the team, our energy, our persistence and our determination shine brighter. We are the light. Its playoff time and
WE GON’ SHINE.
Typemarks
Out-of-Home Examples
Digital Examples
Retail Examples
MLS Cup Championship Commemorative Poster Series
MLS Cup Championship Parade
