How We Built an Army Providing Fans a Once in a Lifetime Experience.

Client: Atlanta Falcons
Scope: Concept Development / Creative Direction / Photography

As an extension of the 2018 the Atlanta Falcons campaign, the team recognized an opportunity to celebrate the bond formed between every player, fan and Atlantan. A bond that goes beyond the game emphasizing the necessity for unity to succeed in the hustle and grind.

Challenge

As Creative Director it was my role to lead the Falcons creative team through the ideation and execution of the campaign key art that brought Falcons star players and fan together in a showing of unity and solidarity. Our challenge - due to NFL Players Association restrictions we were not going to be able to photograph the fans and athletes together.

Solution

A post production driven collection of hero images showing fans shoulder to shoulder with Falcons players ready to challenge those who oppose us on and off the field.

Results

As a result the team strengthened their relationship with season ticket members by blurring the line between athlete and fan by providing fans a once in a lifetime experience to be immortalized throughout the city as a reminder that we’re stronger together. Together We Rise.

Together
We Rise.

Through our commitment to each other we can achieve greatness both on and off the field. Simply put, we are stronger, and better, together.

How We Built an Army of Atlantans.

When faced with the challenge of bringing fans and athletes together in a single image I partnered with image manipulation experts at We Monsters to photograph an assortment of Season Ticket Members in studio to build the final scene.